Back to School Shopping

In the words of my former retail manager, “I think JCrew does fall best.” Meaning that their clothes in the fall season are better than their clothes in spring or summer.
Evidence– the August 2007 catalog. As is appropriate for Back to School, there’s a whole library/book/reading theme happening–cashmere tees folded in the stacks alongside old bound issues of Pennsylvania Magazine, boots displayed on the h-k drawer of the card catalog, etc.


So committed to the reading theme, JCrew folks did a photo shoot in an actual library. On page 028 we have two young ladies perched precariously in the alcoves wearing a not-very-flattering combo of the cropped pants and deep v neck sweaters. The butch one is wearing the “men’s tartan patchwork driving cap” and the femme one has her hair in an oh-so authentic co-ed messy bun. She passes a book down from the balcony to her eagerly awaiting tartan clad friend. And there’s a little bit of trivia in the right hand corner, and suddenly its like reading Martha Stewat Living, “WHO KNEW? The library pictured here is one of the world’s oldest, most distinguished independent libraries…Can you guess the name of this beautiful Boston landmark?”

Well I was hoping to flip the catalog upside down, Highlights style, to find the answer, but instead I had to look it up. Why of course! Its the Boston Athenaeum. Any self respecting back to schooler would know.


8 Responses to Back to School Shopping

  1. anarchivist says:

    I think this is the first example I’ve heard of using an actual library for an apparel catalog shoot. I’ve seen faux libraries in Anthropologie catalogs and, as exciting as it is, International Male (it was for a robe).

  2. tiny robot says:

    Well, damn. Ballet flats aren’t going away.

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